What's the point?

This entry is a result of internal discussions we had when pondering whether we should be blogging. Blogging has been in the mainstream for quite a while. In a business environment, it's been seen as a way to increase communication with your customers. But what's the difference between blogging and our online community? Is it really important to have another place to say the same thing? I've come to the conclusion it is largely a matter of perception.

First, blogging is seen as more new and hip. In some respects it demonstrates you are at the forefront of technology. In reality, blogging is not technologically advanced, but again, this is perception we are talking about (I pray MySpace never becomes the next method of business communication).

Second, by blogging's nature, communication takes on a different tone. It provides a more casual communication channel. You can talk about things more informally and in a more 'unofficial' way. Since different people react differently to different communication styles, the message has a better chance of reaching its audience with multiple communication channels.

But blogging is much more a one way communication compared to an online community. In the community, we would like to foster discussions driven by our user. In the blog, we have control.
Don't expect to see all the same information in this blog.

It's hard to say just what you will see in this blog in the future. Maybe that's the point.